Evaluation

1.  In what ways does your media product use, develop or challenge forms and conventions of real media products?

Photography- For my front cover and double page spread i used a white background for my photographs, because i noticed when Q magazine features an artist, the main photo usually has a white background. I used a close up for the front cover which is a common convention throughout many magazines, because the direct eyesight draws the reader in. I edited my photo's slightly on photoshop, though i didn't cut out any images and paste onto a different background because i have not seen this convention in any professional magazines.

Page layout and design- I used a blocky style in my contents page, following the conventions of 'Q' magazine. I think this is an effective convention as it allows the reader to be able to read lots of text clearly. The title on my front cover was placed at the left hand side and not centred, because the 'Q' magazine logo and 'NME logo is always on one side of the page in every issue. I also placed a strapline at the top of the page, because most magazines i have seen do this to draw attention to the reader. In my double page spread, there is a large letter underneath the text, as i have noticed this convention in many magazines. My front cover has circle shapes to provide a background for special features, such as 'exclusive interviews'. I noticed 'Q' magazine used similar circles and i replicated this convention.

Language style/article type- I used the conventions of 'Q' magazine whilst writing the article for my double page spread. I wrote my article in a story-like fashion, not a simple Q and A interview. I used a mixture of simple and complex language, to make sure it was engaging but able to be understood by my target audience of late teens. I used 'Q' articles as a style model, writing the interview in a way which explains how the interviewer and artist have met up and where, then gradually adding the questions and answers in whilst describing the setting etc.

Colour Schemes- Most magazines, including 'Q' and 'NME' have a colour scheme of three or less colours. For example, the 'Q' colour scheme is red, white and black, and occassionaly gold if it is a special edition issue. I used orange, black and white for my colour scheme. I think white and black are basic colours that the majority of magazines use, therefore i used it in my own as i thought it was simple and allowed text and images to be easily read and seen.

2.       How does your media product represent particular social groups?

Age- my magazine represents a younger audience, teenagers to mid-20's. The language used in the double page spread is quite complex, but the initial title of the magazine 'remix' connotes new, up-to-date music which a younger audience would be interested in. The age group is being represented as quite intellectual through the use of language used.

Class and status- My media product is aimed at middle class, because of the vocabulary used in my double page spread is more challenging, however, my front cover is written very simplistically therefore could attract an audience of lower class. My media product would represent a mixture between middle and lower class.
Gender- My media product is unisex, but my artist featured is female and is from an 'indie' genre of music, and in the interview, she comes accross as a fun, typical early 20's female who likes to discover new music and go out. This represents that gender as being the same.

3.       What kind of media institution might distribute your media product?

I would advertise my magazine nationally because it features well known and popular artists, though I wouldn’t make it available internationally because my artist I have featured is British, therefore not well-known in America, for example, which would cause people to avoid purchasing the product as they don’t know the person on the front cover. Most people in my survey said they are influenced by the artist on the front cover of a magazine, therefore if a british magazine was released internationally, it would effect market sales if the artist was only popular or known in Britain.

I would advertise my magazine through the internet, on music websites or artist fan websites, because this would attract the target audience of music fans.
I would allow 'British Magazines Direct' to take on the job of distributing my magazine accross the UK, as they specialise in distributing british music magazines such as Q, NME and Rolling stone.

4.       Who would be the target audience for your media product?

My target audience would younger. Late teenagers and mid-20’s would be the target audience because the type of music being featured is modern and new. My magazine would be aimed at people who like going to festivals because there is lots of news about festival lineups etc, and people who like to keep up to date with new music and artists.

An visual demonstration of my target audience

5.       How did you attract/address your audience?
In my planning stage, my audience said they would buy a magazine with a 'blocky' style in the contents page and exclusive interviews would interest them. My magazine contents page has a blocky style with mainly writing more than pictures and my front cover has interviews advertised inside. After my rough cut, my target audience said i should improve my images (make them more visually appealing/interesting) and said there should be more information in the contents page, therefore i took their points into consideration and changed in images and wrote more information. My images would attract my target audience because the people i have used are young, therefore will attract a younger audience (late teens- mid 20's). The language in my double page spread is quite complex with long sentences, but is easy to read and understand. This adresses my target audience because it is not too formal, but not too simplistic either so it is a balance inbetween. The overall message my magazine is sending out to my target audience is 'if you buy this magazine, you will be aware of new artists and have exclusive festival info for summer'.

6.       What have your learnt about technologies from the process of constructing this product?
Framing a shot - i have learnt about the rule of thirds when taking photographs to get a better composition.
Shot distances - i have used a variety of different shot distances in my magazine. The front cover has an extreme close up, the double page spread features a close up and the double page spread has a long shot and a medium shot. This gives variety.
Lighting - i have learnt about using artificial and natural lighting to get a better photo. I used a mixture of natural and artificial lighting to create bright photographs.
photoshop - i have learnt how to use photoshop to create my magazine. I learnt the basics, then learnt how to enhance my images by using brightening tools and hue and saturation and shadow and highling tool to create a better colour to my images. I used the ruler tool to create a centre line for my double page spread. I also used to re-size tool whilst holding shift to change the size and shape of my images and text whilst keeping it in proportion.
Blogger - i have learnt how to create a blog on blogger and make new posts. I have also learnt how to upload images and videos to my blog.

7.       Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

   

Time management-  I have learnt to manage my time better throughout the process of making my magazine. I have had different deadlines for both my blog and rough cuts of my magazine, which has been effective at keeping me on top of my work and not leaving anything till the last minute.

Photographs- I have learnt how to frame a shot better using the rule of thirds and how to take a photograph with better composition. My school magazine photograph and final cut photograph were closeups, but the composition for my final magazine front cover photograph was better and had less background in.

Photoshop - I have gradually been learning how to use photoshop throughout the whole process of making my magazine. I used better fonts in my final magazine, whereas the fonts i used in the prelim task looked unprofessional. I have also learnt how to edit photo's properly using brighteness and contrast tools or auto smart fix, to give better effects on my photographs. I also learnt how to add text over a picture, instead of placing my title at the top of the page with a white background like in my school magazine.